Social media strategy and monthly content for a golf club with a engaged membership, built around a consistent house style and tone of voice.

Open Golf Brasschaat has an active, close-knit membership. I built a social media strategy around four content pillars. Every month I put together the content calendar, write all the captions and publish across Instagram and Facebook, with live reporting via stories on competition days and recap videos of events. Goal: a consistent presence that strengthens the community feeling among members.


