(Case) Wellness
Mindbuddies
Warm, journal-style content that turned a wellness brand's voice into a daily ritual its community actually looks forward to.
- Client
- Mindbuddies
- Category
- Wellness
- Year
- 2024 — Ongoing
- Role
- Strategy · Content · Community
(01) Overview
Mindbuddies came to us with a warm product and a quiet feed. We rebuilt the social voice around a single idea: wellness as a daily ritual, not a performance. That meant slower captions, softer visuals, and a content system the founder could actually keep up with — journal prompts, breathwork carousels, and honest founder notes that read like a friend, not a brand.
(02) Gallery
Selected frames.
(03) Outcomes
What it cooked up.
+184%
Follower growth in 6 months
5.8%
Average engagement rate
3×
Weekly saves per post
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